For all the different types of vending machines available, deciding between installing a can or bottle machine for a customer can be a real challenge for vending operators. Especially those who are new to the business. After all, your decision will impact your company in a variety of ways, from the cost of the equipment to the ROI based on your pricing structure.
When choosing between a can or bottle machine, it’s important to understand the differences between the two and how they will impact not only your business, but your customers as well. Use the guide below to help you decide which type of machine is best for your customers.
When to Use a Can Machine
If There are Pricing Concerns
Cans usually cost less to vend, so if you’re considering an account that you know will likely likely be sensitive to pricing, a can machine is a better option.
For Lower Volume Accounts
Cans have a longer shelf life than bottles. If you’re unsure about how much foot traffic will be at the location, or want to cut down on expired product, a can machine is a good choice.
Micro Market Setting
If you have a glass front cooler in a micro market setting, you can provide both cans and bottles to offer a greater variety of products and smaller portion sizes.
If You’re a New Vending Company
Canned sodas and vending machines that dispense cans cost less than bottles. So if you’re just starting up, a can machine can be an easier starting point.
For Better Profit Margins
Depending on your cost of goods, cans typically have a higher profit margin than bottles.
When to Use a Bottle Machine
If Customer is Not Concerned With Pricing
For customers who aren’t as sensitive to pricing, a bottle vending machine could be a better choice since bottles usually vend at a higher price than cans. You also have more leeway with setting higher prices on bottles than you do with cans.
If Variety of Products is Desired
Because of the way a bottle vending machine is designed, it’s easier to offer greater variety of beverages like energy drinks, Gatorade, and bottled coffee. For the most part, can machines only vend cans.
When Aesthetics Matter
High-end apartment communities and offices of professional services usually demand better looking equipment. They don’t want an eyesore to turn away residents or customers. Bottle vending machines often have better graphics and are newer.
If the Customer Requests a Credit Card Reader
Data shows that consumers use credit card readers more on bottle machines versus cans, and you can charge a convenience fee for each transaction.